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Detail Magic Mobile Detailing - Charlotte, North Carolina
Below are some of the most recent projects
that we have had the privilege to participate in.

Toyota

Toyota Photo Shoot

This past October we provided our services and expertise for a Toyota Motor Company photo Shoot. Toyota was putting together dealer brochures, training manuals and PowerPoint presentations for sales personnel. They required perfectly detailed vehicles to get the photo shots they needed. They needed a great number of close-up shots highlighting the special features of the vehicles. It all sounds pretty easy, a new car from the factory. How dirty can it be? The twist was that the vehicles we had to detail were prototype vehicles that had just returned from being road tested. This testing included many miles and hours of use and also some heavy off road testing. Some vehicles also were Cladded. Cladding is a disguise placed on a vehicle to detract from its appearance to make it unrecognizable. This is usually done on prototype vehicles and new body styles so the competition does not see their product. The Cladding is usually a corrugated plastic that is taped to the body surface in weird shapes. The tape is super sticky and very difficult to remove depending on how long it has been applied. The plastic usually causes scratches to the paint surface.

The vehicles that we worked on were the 2009 Sequoia and 2009 Matrix. There were various models with different options that were needed to be photographed.

We met at a private location where there where two huge tents set up. Everything that was done had to be done in the tents so no spy photos of these prototypes would leak out into the media. We were not allowed to take photos of anything that was going on. That explains why we did not post any actual photos in our gallery.

The services we provided were not limited to normal detailing practices. We had to jack up the vehicles and remove wheels, place the vehicles on ramps to get photos of the suspension and various options. We removed hoods, engine covers, held lighting cards and even Joanne’s hand was used to model some of the optional equipment. Everything had to be spotless and new looking which was a challenge. Thanks to our experience and techniques; we exceeded their expectations.

Toyota also took this opportunity to introduce these vehicles to their sales people. The vehicles were loaded on an enclosed transporter and moved to an indoor arena where the dealers and salespeople could drive the vehicles and get a glimpse of the options. The cool part was that Toyota hired professional race car drivers to drive with the employees and show them the vehicles capabilities. Aside from the photo crew and marketing team we got to meet some Toyota Representatives, engineers and race car drivers. We worked a total of four 10 hour days.

This was a fun and exciting experience for us. Toyota appreciated our integrity, professionalism and dedication to this project.


Rare Auto

Rare Auto Collection

We had the privilege to work on a collection of rare automobiles. This was a private collection of totally restored limited model autos. We could not use water on the cars since they were restored to factory condition and did not want any chance of rust forming. Since water was not allowed to wash away dirt from these cars, they were being cleaned with towels. This resulted in the paint having micro scratches on the entire surface of the cars finish.

Our goal was to remove the scratches, polish the paint to a mirror shine and detail the entire engine compartment and interior without the use of any dressings. It would be just like coming off the manufacturer's assembly line. The restoration shop was state of the art and the area we worked in was specifically designed for this type of work. It provided lighting in all directions which helped us obtain the mirror finish they desired. We exceeded their expectations and were flattered when they called us "perfectionists". The showroom was climate controlled and specially lit to display these rare autos.

This is an unbelievable collection of rare autos. To see any one of these cars like this is a privilege. To see all of them under one roof was just amazing. We are honored to have been chosen to help with their Detailing needs. It's great to see a piece Automotive History being preserved for others to view and enjoy.

To see additional photo's, click here

Air Force One Restoration Project

Air Force One
Restoration Project

This was a great honor helping to restore the nation's first Presidential Jet for one of the world's premier aviation museums; The Museum of Flight, located on Boeing Field in Seattle, Washington.

Air Force One and the first 747, 737, 727 and the last British Airways Concord to fly a commercial flight were all part of this 10 day restoration project. A coalition of professional detail business owners from across the country joined efforts to assist at preserving a piece of American Aviation History. The project started on August 21, and was finalized on September 1, 2007.

Matt worked primarily on:

  • Air Force One. It is only called "Air Force One" when the president is on board.
  • British Airways Concord. This was my childhood favorite. We used to stop everything we were doing to watch it fly over Mom's house on the way to Kennedy Airport in New York.
  • NASA Boeing 737. This aircraft was part of NASA's test lab and a work horse for research.

Here are some stats on this project:

  • Over 1200 man-hours
  • 1019 Terry Cloth Wiping Towels were used
  • 997 Micro Fiber Towels were Used
  • Over 20 Gallons of Aero Shell Aircraft Paint Sealer Was Applied
  • Nine Gallons of Liquid Aircraft Paint Sealant were Used on The 747 Alone
  • 22 Cases of bottled drinking water was consumed by the detailing technicians
  • On average, there was over 1000 feet of extension cords in use on the project at any given time

Since 1996 when Air Force One was granted to the Museum of Flight, some two million visitors have stepped back in history aboard the "flying Whitehouse" that carried Presidents Eisenhower, Kennedy, Johnson and Nixon along with many national and world leaders. In 1959, President Eisenhower took the very first Presidential jet flight aboard this aircraft and called it "exhilarating". We performed full exterior details including the difficult and sometimes tricky polished aluminum on Air Force One.

To see more photos of the project, click here

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